Celine Dion has launched Spring in Provence, a new limited edition fruity floral green fragrance for women.

Provence in the spring… a magical journey for the senses. The warmth radiating from the hills in the golden light. Floods of amazing colorful flowers coming into bloom and inviting you to share their smile. Provence inspires Celine Dion’s art, her lyrics, her heart – and her new Limited Edition fragrance.

This magnificent bouquet of flowers of this region is perfectly harmonic and lively.

Spring in Provence is a floral-fruity-green composition of passion fruit, bergamot and coriander, carried by cheerful breeze through meadows. A heart is enriched with a floral fusion of honeysuckle, mimosa absolute, fig blossom and violet, while a base incorporates ambrette accords, earthy aura of vetiver wrapped in musk, finishing in a soft, gentle and feminine way.

Its flacon is transparent and made of clear weigthed glass, accentuating colour of fluid, which is pastel green, reflecting spring on meadows of Provence. Lavender fields and red poppy flowers are painted on outer carton, which is also a characteristic theme in Provence.

Fragrance created by: Ilias Ermenidis of Firmenich.

Flacon created by: Ken Hurst, while outer carton was designed by Marc Rosen Associates

Advertising campaign made by Badger & Partners agency and photographed by Alexi Lubmirsky

Copyright: Coty